Throughout the 2017-2018 China's tourism industry, hotel industry, in particular, has experienced unprecedented policy face and the consolidation of supply and demand and ascension, the hotel industry as a whole as the macroeconomic adjustment into the big brigade era.A lot of travel and accommodation industry enterprises in through the mobile Internet and mobile social media to the depth development of C and B end;Some enterprises in the wave of industry adjustment timely choose the large text brigade projects, tourism destination, residential rent the product features, high-end boutique business hotel, kang have holiday products and traditional high star hotel as the mainstay of future investment direction;Some companies choose to cooperate with domestic or international hotel brand depth and set up a joint venture enterprise in agriculture development at home and abroad;Some enterprises take advantage of an opportunity to increase the light in the global asset allocation of business operation mode into overseas business and the new China;Some enterprises after the lodging industry continued investment real estate, with the means of the marketization of the asset restructuring and asset securitization;Many large domestic tourism enterprises in the construction of new collectivization system completed their structure adjustment and optimization.From 2017 to 2018, the hotel industry no matter from the depth of industry consolidation, product structure, investment strategy adjustment, the service concept innovation, transformation of industry layout, in such aspects as emerging technology application update strategy of displacement was realized.


Seeking strategic transformation under the new form of hotel industry and development opportunities, and the future in China's hotel industry how to maintain the ability of independent innovation, sponsored by the China hotel owners union, intercontinental hotels group hotel owners association, Shanghai pudong new area of tourism association, the international hotel industry professional managers association jointly sponsor of the 2018 chif China hotel innovation BBS on October 24 2018 solstice on October 25, was held at the Renaissance Yangtze Shanghai hotel.