On November 9, 2024, the 2024 China Hotel Investment Forum, guided by the China Business Enterprise Management Association, hosted by the Hotel Investment Branch of the China Business Enterprise Management Association, and co organized by the Cultural and Business Travel Enterprise Branch of the China Business Enterprise Management Association, was held at the Yurui Hotel in Yongxing Garden, Beijing. The forum, with the theme of "Making Hotel Investment Better", invited more than 300 representatives from cultural and tourism industry investors, hotel groups, and excellent supply chain enterprises from all over the country to participate in the forum.

In his speech, Liu Yucai, President of the China Business Enterprise Management Association, mentioned that the hotel industry is closely related to the sense of gain, happiness, and security of the people's lives. The theme of this forum is "Making Hotel Investment Better", which is a specific action to implement the comprehensive deepening reform requirements of the Third Plenary Session of the 20th Central Committee of the Communist Party of China. It is conducive to stimulating market vitality, promoting high-quality development of the hotel industry, continuously increasing the supply of high-quality services, and providing strong support for the sustained recovery and improvement of the economy. He also mentioned that hotel investment should focus on building a supply and demand platform for brand building, forming an industrial supply chain, and promoting the transformation and upgrading of the hotel industry. Secondly, hotel investment should promote the development of hotel industry brands, enhance cultural empowerment, innovate with cultural integration, deepen the integration of culture, commerce, tourism, culture, health, sports, elderly care, childcare and other industries, actively apply new concepts and technologies, expand service functions, and improve service quality. Hotel investment should also help large hotel groups build a global service network; Assist medium-sized hotels in deeply cultivating the local market, expanding their radiation range, accelerating chain and network development, as well as digital and intelligent transformation; We need to help a large number of small and medium-sized hotels explore opportunities in segmented markets, tap into innovative potential in technology, services, formats, etc., and enable them to achieve characteristic, quality, and brand development.

Xie Shuxiang, President of the Hotel Investment Branch of the China Business Enterprise Management Association, said in his speech that the hotel industry has entered a stage of high-quality development from extensive development. Investing in hotels should embrace opportunities for branding, chain operation, intelligence, and digitization, and seek breakthroughs and development through upgrading and optimizing products and differentiated competition. He said that all parties in the hotel industry chain should strengthen communication and cooperation, seek win-win situations in cooperation, and achieve development in competition.

During the forum, Liu Qingjin, Director of Hanting Brand Development of Huazhu Group, shared the "happiness proposal of national hotel brand", Sun Gang, COO of Richeng Group, shared the "Richeng digital full link enabling hotel investment and operation", Wei Ran, Vice President of Marketing of Green Hotel Group, shared the "changes in China's accommodation industry and Green's thinking", and Li Kesheng, founder of Chengdu No.2 Musical Acoustics Technology Co., Ltd., shared the "music and shovel"; Zhou Rong, CEO of Lvyue Group, shared "How to grow against the trend and create a treasure trove of flowers", Ruan Xuchang, Assistant General Manager of Gujia Home Furnishings, shared "Gujia Home Furnishings helps build a full category supply chain system for hotels", and Hotel Yeast, founder of the hotel owner's internal reference, shared "Investment and entrepreneurship are a way of life".