In today's fiercely competitive market environment, a single marketing channel is no longer able to meet the ever-changing consumer demands, especially in the process of renovating and upgrading old hotels. The traditional promotion methods are no longer suitable for the consumption habits of young consumers. New media platforms such as short videos and social media have become important consumption channels for modern consumers, especially Generation Z and young business travelers, due to their convenience and powerful seeding functions.

In order to help the old stores of Licheng Hotel rejuvenate and enhance their market competitiveness, Licheng Hotel Group actively embraces the digital age and has built a multi-dimensional and all-round full media matrix. Through innovative marketing empowerment strategies, it helps the stores achieve the goals of zero climbing, efficient flow attraction, and steady growth. Licheng always adheres to the concept of "one store, one plan", tailoring the most suitable brand communication strategy for each store, and continuously driving the improvement of store performance by accurately reaching the target customer group.