Compared with the past few years, the present characteristics of Chinese travelers can be summed up in four words: one is to explore, 83% of respondents prefer to explore diverse climate, cultural characteristics;Second, yue oneself, 82% of respondents do not hesitate to spend more money, generous reward myself.Three is open, 77% of respondents prefer to in-depth local, make local friends;Four is unique: 77% of respondents refused to stand still, more the pursuit of unique experience.


Institutions such as Hilton, Nielsen 21 new consumer study, released in Beijing, the city is alive because of you, Chinese consumers "fresh" discovery ".According to the report, and than in the past few years, China's tourist consumption pattern change, has four characteristics.


The study samples from different age groups in 1000 regional and urban consumers, they have made in the past one year at least once in an upscale hotel consumption.The study explored the main trend of tourism, and defines the types of Chinese travelers.Results show that the Chinese tourists on travel preferences, behavior, and has obvious change of consumption pattern and so on.


According to the report, compared with the past few years, and now the characteristic of the Chinese passengers can be summed up in four words: one is to explore, 83% of respondents prefer to explore diverse climate, cultural characteristics;Second, yue oneself, 82% of respondents do not hesitate to spend more money, generous reward myself.Three is open, 77% of respondents prefer to in-depth local, make local friends;Four is unique: 77% of respondents refused to stand still, more the pursuit of unique experience.


Report stressed that China's new passenger is keen to further understanding of local culture, willing to spend more in order to obtain high quality experience reward yourself.At the same time, they also expect hotel more cultural, comfort, socializing and uniqueness.


Report the study found that Chinese travelers think traveling is a microcosm of their lifestyle and attitude towards life.These four big change is reflected on the specific needs of Chinese consumers travel: comfort is one of the most important requirements, followed by the cultural needs, to explore demand and personalized needs.


The study also for the new era of Chinese travelers to evaluate the consumer mentality.According to the report, a new era of Chinese travelers consumer psychology shows the characteristics of the three.


It is hard work, enjoy -- 67% of respondents to enjoy the moment, too busy to worry about the future.Among them, 54% of respondents said they expect to find can provide exciting "experience" of the hotel.


2 it is to express, the ego surging -- 69% of respondents said they were happy to show ego unique taste, become the focus.Among them, 50% of respondents said they prefer more local hotel decoration, while 48% of respondents said they preferred the hotel's unique design and fashion style.


Three is temporary out of life - 63% of the respondents prefer simple enjoy life, while 50% of respondents said they are concerned about the hotel how to meet their needs.


According to the report, the trait of present has nothing to do with age, fully demonstrates China's emerging passengers in terms of the quality of lifestyle and the pursuit of is no longer just for different age and region, more is an expression of their own values and way of thinking.